Industry Comparison – Mobile Services (Malaysia)

Sector                 : Telecommunication & Media

Sub Sector         : Telecommunication Service Providers

As of 11 April 2020 there are 5 company listed in Bursa Main Market and ACE market which are doing business in mobile services in Malaysia. They are:

1) AXIATA(6888) – AXIATA GROUP BERHAD

2) DIGI(6947) – DIGI.COM BERHAD

3) MAXIS(6012) – MAXIS BERHAD 

4) REDTONE(0032) – REDTONE INTERNATIONAL BERHAD

5) XOX(0165) – XOX BHD

There is a private company provide mobile service in Malaysia which is U Mobile Sdn Bhd which is not in this comparison. According to The Star it target USD 500 million  IPO as early as end of this year.

Competitiveness

Market shares is an importance indicator to determine the competitiveness of the company. Total revenue make from mobiles services in Malaysia for the year 2018 is RM 23,358,664,724.

COMPANY	REVENUE (MOBILE SERVICES (MALAYSIA)) 2018 (RM)	MARKET SHARE (%)
AXIATA (6888)	7,339,023,000	31.42
DIGI (6947)	6,527,111,000	27.94
MAXIS (6012)	9,192,436,000	39.35
REDTONE (0032)	112,552,000	0.48
XOX (0165)	187,542,724	0.80

There are three mobile companies dominated the mobile service market in Malaysia which are MAXIS (39.35 %), AXIATA (31.42%) and DIGI (27.94%). Total market share of these three company make out of 98.71 % of the total market share.

Operational

For operational, operating income of the companies had been review. Operating income determine how much the companies’ revenue had turn into profit after reduction cost of operating expense.

Besides operating income, operating margin ratio is also calculated. Companies with higher operating margin ratio have more probability to survive in today financial crisis. The median operating margin ratio for this group of companies for 2018 is 25.97.

COMPANY	2018 OPERATING INCOME (RM)	2018 OPERATING MARGIN RATIO
AXIATA (6888)	1,906,000,000	25.97
DIGI (6947)	2,209,426,000	33.85
MAXIS (6012)	2,757,776,000	30.00
REDTONE (0032)	21,876,000	19.44
XOX (0165)	-11,518,832	-6.14

As value investor, company with negative operating income would be disqualified for the evaluation hence XOX would be disqualified. Besides that, REDTONE would be disqualified as well because it had negative operating income in year 2016.

From the table above DIGI is the top company in term of operational as t had highest operating margin ratio of 33.85.

Sustainability

For the sustainability of the business, debt of the companies is being review. There are two criteria to look at interest coverage ratio, which is used to determine how easy the companies able to pay off the interest of outstanding debt and debt ratio. Mobile services is a high debt services the median debt ratio for 2018 is 0.64.

COMPANY	2018 INTEREST COVERAGE RATIO	2018 DEBT RATIO
AXIATA (6888)	9.29	0.64
DIGI (6947)	17.00	0.89
MAXIS (6012)	7.09	0.64
REDTONE (0032)	10.36	0.32
XOX (0165)	-95.84	0.34

In this category REDTONE had standout with high interest coverage ratio and low debt ratio compare to the other competitor.

Summary

In summary a point is given to each company to evaluate each company competitiveness, operational and sustainability. Points given are as follows:

Competitiveness

Criteria	Point
Greater than 30 % Market Shares	5
20.01 % - 30.00 % Market shares	4
10.01 % - 20.00 % Market shares	3
5.01 % - 10.00 % Market shares	2
1.00 % - 5.00 % Market shares	1
Less than 1%	0

Operational

Criteria	Point
Greater than 35 Operating Margin	5
30.01 – 35.00 Operating Margin	4
20.01 – 30.00 Operating Margin	3
10.01 - 20.00 Operating Margin	2
1.01 - 10.00  Operating Margin	1
0.00 – 1.00 Operating Margin	0
Less than 0	Disqualified

Sustainability

Criteria	Point
No Financial Cost	2
Greater than 10 Interest Coverage Ratio	1
Less than 10 Interest Coverage Ratio	0

Criteria	Point
Less than 0.40	3
0.40 – 0.65	2
0.65 – 0.80	1
Greater than 0.80	0

COMPANY	Competitive	Operational	Sustainability	Total
AXIATA (6888)	5	3	2	10
DIGI (6947)	4	4	1	9
MAXIS (6012)	5	4	2	11
REDTONE (0032)	0	DIS	4	DIS
XOX (0165)	0	DIS	3	DIS

From the evaluation above, MAXIS (11 points) and AXIATA (10 points) are qualified for further analysis.

Summary of Stock Reviews

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