MEDIA (4502) - Malaysia Budget 2018 potential beneficial is here!!!

Knowledge is the key to success - That is a very general saying for motivating students in excelling at their studies. So, what about turning this question into the ever challenging equity market?

What are the keys to success in the equity market ?

Honestly, there is no one single solution for this. As for me, I had to tell you that information and knowledge is one of the vital ingredient, but that is not enough to ensure you success in the equity market. Getting a piece of information is one thing, understanding the piece of information is another thing, but able to foresee how this piece of information can be applied into the market before the majority of the market does is what you need to strive to achieve in order to be successful in the equity market.

Which one do you want to understand more ?
The Red Ferrari or Pink Dressed Model ?

To make this happen, one of the most important things to do is to do a lot of reading. As for me, I read a lot of materials. For a start, I consume the local newspaper and financial dailies for the latest news and event happening both in our own social, political and financial arena. Then, I will also take it extra supplement such as medical journal and magazine, building and architectural design and concepts, IT software and hardware, automobile magazine. You might wonder, what heck use is there to read up automobile magazine have to do with stock market ? Of course, if you are just looking at hot models standing beside the car, or just glancing through the design and looking at how fast this car can go from 0 to 100kmh, that is quite useless. To make that reading more informative, you have to drill down to details such as what are the material used for the body frame, what kind of specification and what kind of sensor used, what kind of light bulb. In fact, the booming electric automobile development is the one behind pumping in the demand for aluminium because of it's lightweight function. And the multiple sensor around the car are fueling stock such as KESM and Gtronic. And the usage of LED is behind the reason for LED maker to gather steam.

Same piece of information, different reading technique, different interpretation.

However, one sad reality - Not many people can do this, because all these kind of reading require a lot of time and effort.

But fret not, because I will be doing all this work for you and sharing to you all for free. And if that is not enough, you can get latest update by liking my facebook page here and get the latest update. Of course, you can also ask me question while I will try my best to answer them - Great deal altogether?

And as for today, I want to bring your attention to the upcoming Budget 2018 and it's potential beneficiaries.

According to online news portal FreeMalaysiaToday, one of the potential beneficial hit list will be focused at the digital economy, automation, robotic development, big data industry and cloud services.

This is one of the reason why IT related companies at boosting upwards in share prices recently.

Let's look at one of the example - Kronologi Asia Berhad, a service provider for online data storage and protection solution.

This share had been rocketing upwards from a lowly 30 cents in the beginning of this year. If you asked me, I would say I had no freaking idea on what sort of hype is happening to this company. If you can see the below result, you can assume that Krono is currently trading at almost PER x 20 based on annualize earning of 5 cents for FYE 2017.

But, if I were to tell you that Kronologi could be one of the recipient to benefit from the Budget 2018 in terms of tax incentives for being involved in Cloud Service, that would make a good sense of why this company had been flying up since this year.

As for me, I am not telling you to get into Krono now, because Krono is already quite hyped up already.

What I am pointing to you is this one overlook stock that had just restructured itself and involve in the big data industry. And this stock is no stranger to you - Media Prima Berhad (Media - 4502).

As you can see, I had previously informed you why Media is a powerful stock ever since it had acquire RevAsia online content marketing unit which comprises of several popular online content marketing sites.

If this doesn't convince you enough to invest into Media, you have to know that the upcoming Budget 2018 is possibly going to give Media a definite game changer as they start their involvement into Digital Economy, Digital Media and Advertising and Big Data Industry.

So what is BIG DATA ?

According to a popular site, the definition of Big Data Analysis is the process of examining large and varied data sets -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

20 years ago, nobody will know what kind of news you like to read, nobody will know what time you like to read newspaper, nobody will know whether you read the front page big news or end page sport news first, nobody will know you will show interest in which advertisement, nobody will know how you react towards a particular of news.

Thanks to the evolving digital technology, today, everything can be tracked and all these data can be processed into a meaningful set of data that is valuable to business owner to make accurate decision based on consumer patterns.

So how does this work?

Let me give you an example. So now Astro want to know what is the Malaysia public taste for Hollywood movie, in order to get a response, they engage popular online content marketing site, Says.com for a poll to get reader responses.

As you can see, this 1 single post can garner 62k of reads and 2.3k of shares. Most importantly, it got 15.5k of votes from the public. Of course, for Says.com to write this post, Astro might probably have to pay them like RM 20k to RM 30k, or even more, I don't know. But I can tell you that it is not cheap.

But compared to the conventional style, it could even cost more, and much slower. If you had ever worked as interviewer in research company such as Acorn, then you will know how "mafan" it is to gather 1 response, not to mention 15.5k response from all over the places in Malaysia. For 15.5k response, it would had probably cost Astro a whopping RM 1.55 million if 1 response is charged at RM 100.

So do the math, pay RM 1.55 million or RM 30k ?

Of course, what I am showing you now is just the very surface. There are deeper analysis with the use of Google Analytic that can show you reader came from which region, what keyword they type, how long they spend in the post and etc.

I know all these are very confusing and complicated to you right now.

In order not to complicate you further, I want to place a conclusion that Media is having big time to benefit from the coming Budget 2018. As you know, I had been advocating for Media when it is just 72 cents, and I had to tell you that this company is full of potential from A to Z, and that is one critical reason why Morgan Stanley had been buying in in bulk, non stop, everyday action!!!

In no time, Media will be at RM 1.00 with or without you. But since you are reading this post until the end, I have to tell you that if you had missed the previous one, it is not too late now. RM 1.00 is a no brainer target. With new revenue from online division, lesser losses from physical print division, tax incentive from government - How to prevent Media from blowing up ??? 

Don't think too long, better act fast now !!! And like my Facebook page here as well.

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