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 PPHB (8273) - Public Packages Holdings Berhad: Revisiting PPHB's Valuation


Introduction
While paper packaging businesses are seen as a sunset economy in comparison with Malaysian industry generally, they prove considerably more marvelous than many investors thought would be the case only a few years ago.
The reason paper packaging businesses have been growing in the past was not only physical growth, but also the increasing pricing power that niche participants wielded. Most important of all, the number of paper packaging manufacturers have substantially decreased. As a consequence, dollars spent are more narrowly split.  
Everyone now recognizes that the changes going on in the paper packaging industry are largely due to the boom of e-commerce, industries, and convenience consumption. In particular, Alibaba is aspired to make Malaysia as its first offshore logistics hub and the platform for digital free trade zone. 
These economic changes materially increase the intrinsic value of paper packaging companies, especially those who are transforming from commodity-like businesses to quality franchises. The latter is attractive to investors as franchises can tolerate mis-management.
In this letter, we revisit our valuation of PPHB using “a change in media economics and some valuation math”, which was written by Buffett, as our guide. 
Our guide
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PPHB
Our previous analysis found two divides of development in the paper packaging industry: (1) specialization in generic packaging products and (2) transition into high-value packaging products. 
For companies (e.g., MUDA and ORNA) in the first category to do well, they have invested intensively in technology for expanding production lines in order to achieve better economies of scale. As a result, the strength of pricing power erodes as mass production proliferates.  
PPHB is the only listed company that seeks differentiation and falls under the second category. In addition to common paper packaging products, customization services are offered for high value industrial and consumer paper packaging vis-à-vis paper-based promotional products. Through in-house R&D, it now also owns 2 design patents. Its Lean Manufacturing System & Process helps eliminate non-value added process. Consequently, it achieved dual-reinforcement leading increasing profit margins.  
Revisiting our valuation
In the Discounted Cash Flow model that demonstrated in our previous publication (see here), PPHB is estimated to worth RM1.78 apiece or 11.79x PE and 7.22x EV/EBIT on the basis of 10% growth in average Free Cash Flow per annum prior to 0% permanent growth rate at 10% discount rate. 
Given that we are conservative with the permanent growth rate and discount rate, annual growth rate becomes the only variable requiring further discussion.
“In the business world, unfortunately, the rear-view mirror is always clearer than the windshield”
~Warren Buffett~
In addition to increasing demand for paper packaging products, PPHB has been efficient in reinvesting retained earnings for steering efficiency, productivity, and profitability – all in, organic growth.
PPHB passed the Buffett’s $1 test by returning additional RM2.07 Value on every RM1 Capital Expenditure, assuming 10% cost of capital. 
Its FY16’s Capital Expenditure surged to RM12.633m, surpassing its average estimate of RM4.573m.
While we can argue that fresh Capital Expenditure could be used for PPE maintenance, its past Depreciation and Amortisation at top was RM7m. That non-cash expense was significantly higher than RM4.573m average Capital Expenditure albeit common understanding that Depreciation charges would roughly match Capital Expenditure in zero growth case.  Given the discrepancy, it is safe to conclude that its maintenance requirement is minor and even little reinvestment is effective in boosting efficiency, productivity, and profitability.
Therefore, the recent RM12.633m Capital Expenditure is seen to reinforce its organic growth in line with the increasing market demand.
Based on its track record of Buffett’s $1 test, we hypothesize that PPHB would be able to increase its Earnings approximately by RM2.615m (RM12.633m x 10% discount rate x RM2.07 value created) or 15.8% on the FY16 base.
Although that 15.8% Earnings growth is higher than its 12.4% CAGR, it is underpinned by 2.76x its average Capital Expenditure. Such growth rate is in the bag of its track record, i.e. Earnings of FY16 grew by 16.76% with RM5.825m (1.27x average Capital Expenditure) reinvestment.
Based on that potential, our assumption of 10% annual growth rate and, hence, our valuation of RM1.78 apiece is deemed conservative.   
Conclusions
In that masterpiece of Berkshire Hathaway Chairman’s Letter 1991, Buffett demonstrates a hypothetical business which earns $1m a year that can grow at 6% per annum in perpetuity is worth $25m. This is in contrast to a competitor earning the same $1m with no growth which is worth only $10. While a multiple of 25 earnings is appropriate for the first company, the competitor fetches 10 times earnings.
Currently, PPHB is selling for RM1.20 apiece, translating into 7.95x PE and 4.5x EV/EBIT. Through sensitivity analysis in our previous Discounted Cash Flow model, at the current trading price, Mr Market suggests that PPHB’s earnings will deteriorate at 10% in perpetuity after experiencing 10% annual growth rate on 10% discount rate. The valuation of current stock price is poorer than the valuation of 0% growth rate that guided by Buffett.  
We conservatively suggest that PPHB is worth at least RM1.78 apiece. This valuation represents 11.79x PE and 7.22x EV/EBIT. It is still far from Buffett’s 25 times earnings for a company growing at 6% yardstick.  
 “The market may ignore business success for a while, but eventually will confirm it. As Ben said: “In the short run, the market is a voting machine but in the long run it is a weighing machine.” The speed at which a business’s success is recognized, furthermore, is not that important as long as the company’s intrinsic value is increasing at a satisfactory rate. In fact, delayed recognition can be an advantage: It may give us the chance to buy more of a good thing at a bargain price.”
 ~Warren Buffett~
 
 PPHB (8273) - Public Packages Holdings Berhad: Revisiting PPHB's Valuation
http://valueveins.blogspot.my/2017/03/revisiting-pphbs-valuation.html
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